Lumiq: Nine Months From Excel to Digital Leader
How an LED manufacturer with fax-era operations became the digital benchmark of its category — 2.7× online revenue in nine months.
Lumiq engineered excellent LED lighting but ran sales on Excel price lists, WhatsApp orders and a website last updated in 2019. Export buyers couldn't find them, dealers couldn't self-serve, and management had no live view of the pipeline. Meanwhile, lower-quality competitors with better digital presence were winning the inquiries.
- Create a single source of truth for 3,200 products
- Move dealer ordering online with ERP integration
- Launch export-market visibility in EN/DE/AR
- Cut quote turnaround from days to hours
We sequenced the roadmap revenue-first: product data and photography as the foundation, then the B2B portal to capture existing demand more profitably, then SEO/GEO and marketplaces to create new demand. Every phase shipped something the sales team could use immediately, which kept the organization committed through the change.
Months 1–2 · Foundation
Product data audit and cleanup into a structured catalog; studio photography of the core 800 SKUs; brand refresh.
Months 3–5 · Platform
New multilingual website; B2B dealer portal with customer-specific pricing; two-way Logo ERP integration for stock, prices and orders.
Months 6–7 · Channels
Amazon EU and Trendyol launches with compliant content; technical SEO and structured data; authority content program.
Months 8–9 · Automation
AI support agent trained on the catalog; automated quote generation; management dashboards.
More transformations.
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