Nordvelt: Moving 240 Dealers Online Without Losing One
A furniture manufacturer replaced phone-and-fax wholesale with a portal its least technical dealer adopted in a week.
Nordvelt's wholesale operation ran on relationships and phone calls — charming, but slow and error-prone. Configuration mistakes (wrong fabric, wrong finish) cost real money in remakes, order confirmation took two days, and the sales team spent afternoons reading SKU numbers over the phone.
- Move dealer ordering online without alienating a loyal network
- Eliminate configuration errors at the source
- Give management live channel visibility
Adoption-first design. We interviewed dealers before writing a line of code, built quick-order and reorder around how they actually work, kept invoices and payment terms exactly as they knew them, and launched with an early-adopter group whose feedback shaped v2 before the full rollout.
Discovery
Dealer interviews, commercial-rules mapping (regional pricing, credit limits, MOQs), ERP data audit.
Build
Portal with fabric/finish configurator, dealer pricing, live stock from Logo ERP, and quote workflows for project business.
Rollout
Phased launch: 20 early adopters, then the full network with training videos, WhatsApp support line and a launch incentive.
More transformations.
Let's build your digital future.
A 30-minute consultation. No slides, no pressure — just an honest look at where digital can take your business.